friction AI

friction AI is an AI visibility platform that tracks how generative AI assistants (ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews) answer purchase-intent questions about a brand and its competitors. The platform measures brand recognition, visibility, sentiment, and recommendation rates across these systems on a daily and weeklycadence, and surfaces the underlying citations, sources, and competitor mentions that drive each result. Customers use Friction AI to diagnose why AI assistants recommend competitors over them in shopping, comparison, and category-defining queries, and to run structured experiments that close those gaps. The platform is built for brands competing in AI-driven discovery, where traditional SEO metrics no longer capture whether a customer will be recommended.